And it’s about time that Rogers Wireless should be taken down a notch or 2
The excerpt from G&M:
Starting Thursday, Rogers Communications Inc. (RCI.B-T33.180.280.85%) has to yank its claim to the “most reliable” mobile phone network from all print, television and radio advertising after a British Columbia appeal court did not make a judgment on Wednesday afternoon in a fight between Telus Corp. (T-T34.69-0.34-0.97%) and Rogers.
After launching a new network in November, Telus took Rogers to court over its long-advertised claim about the reliability of the Rogers Wireless network. Last Friday, Telus won at the B.C. Supreme Court, which ruled that Rogers must remove the claims of “most” reliable as of Dec. 3.
On Wednesday morning and afternoon, three justices at the B.C. Court of Appeal listened to arguments from both sides and the case ran past the usual 4 p.m. end-of-day mark. After about 15 minutes of deliberation as the sky darkened outside the downtown Vancouver courthouse, the justices returned to say they would not have an immediate decision.
Rogers began complying with the initial court order earlier this week when it removed the reliability claim from its website.
To my mind they have always been second class in customer service, while stridently declaring they were the best in their ad campaigns. Well they and their telecom competitors give us Canajuns a very low class and very costly telecom service as evidenced by the world wide review of telecom services done by Harvard’s Berkman Institute recently.
It is ironic that the courts were asked by Telus to do it to Rogers and that a few days after the negative decision evidenced above, Rogers undertook a suit against such claims by Bell Canada. Does this mean that the telecom companies in Canada know that they are all second class, like the Berkman report clearly proved!
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